1) Connection – The first thing to understand about successfully branding your business is that a brand is based on a connection which must include trust and an emotional bond with your consumers.
2) Consistency – Focused, consistent branding makes it clear to customers what they can expect from you.
3) Community – A well defined and consistent brand experience allows you to not only attract like-minded customers but also like-minded employees which results in creating a community. In this way, a strong brand clarifies how your organisation behaves both externally and internally.
4) Content – With good content you are building engagement with customers and framing how they can use what you offer to fulfill their needs or desires.